50
finger protectors
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.56–$7.53) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good560.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 107K searches
Price range
Bad£2.56–£7.53cheapest to priciest tracked listing — scored on the share inside $15–$100