60
finger bandage
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Review moat
Great417.51avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 181K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.89avg listing price — sweet spot $15–$100
Price range
Bad£2.26–£7.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand