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36

ferrous sulphate 200mg iron tablets

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Soft demand (-12.0% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 19Conversion 49Competition 19Returns 100Price range 45Avg price 30Brand share 33Review moat 27Quality gap 30

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.65–£24.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.65

avg listing price — sweet spot $15–$100

Market size

Okay£120K

£120K/yr · 320K searches

Review moat

Okay3,792.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf