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essential oil
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.33–$14.71) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 2.5M searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,696.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.33–£14.71cheapest to priciest tracked listing — scored on the share inside $15–$100