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electric flea comb
Worth a lookShows beatable incumbent ratings (3.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Avg price
Good£14.06avg listing price — sweet spot $15–$100
Review moat
Good1,026.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£4.27–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad£32K£32K/yr · 42K searches
Signals Quality Gap