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ear wax removal
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£4.2M£4.2M/yr · 3.3M searches
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Price range
Okay£2.79–£26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,307.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.2%90-day search growth — must beat 0% to launch