62
douche
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good753.92avg incumbent reviews — the moat a new listing must climb
Market size
Good£408K£408K/yr · 404K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.92–£20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand