59
dildo
Launch itA $1.6M/yr market growing +4.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great200.93avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.6M£1.6M/yr · 6.5M searches
Avg price
Great£15.91avg listing price — sweet spot $15–$100
Price range
Good£4.84–£38.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale