55
delay condoms long lasting
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Price range
Good£2.88–£30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Market size
Okay£275K£275K/yr · 250K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,556.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand