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dao supplement
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£25.78avg listing price — sweet spot $15–$100
Price range
Incredible£15.78–£52.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good557.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£197K£197K/yr · 79K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand