60
crutches handle pads
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great174.66avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good£5.34–£24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Market size
Okay£100K£100K/yr · 182K searches