53
couples games
Worth a lookShows low returns (0.7%), but soft demand (-52.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Review moat
Okay1,702.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay£230K£230K/yr · 667K searches
Price range
Okay£4.64–£22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand