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Skip itSoft demand (-68.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good769.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.49avg listing price — sweet spot $15–$100
Price range
Good£7.26–£22.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£31K£31K/yr · 84K searches
Growth
Bad-68.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier