cooling pads
Worth a lookShows demand growing +432.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+432.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.77–£31.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Review moat
Bad5,975.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad£45K£45K/yr · 154K searches