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contour next test strips
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.97avg listing price — sweet spot $15–$100
Price range
Great£7.89–£43.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good699.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£36K£36K/yr · 20K searches