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compression bandage
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.34–$17.28) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,694.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 132K searches
Price range
Bad£2.34–£17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand