50
commode liners
Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great397.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.54avg listing price — sweet spot $15–$100
Price range
Good£7.94–£22.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£194K£194K/yr · 122K searches
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf