44
cocaine test
Skip itPrices mostly outside the sweet spot ($3.75–$8.84) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good600avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 44K searches
Price range
Bad£3.75–£8.84cheapest to priciest tracked listing — scored on the share inside $15–$100