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citrus bergamot
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible94.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.05avg listing price — sweet spot $15–$100
Price range
Good£7.84–£30.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 62K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Signals Low Review Barrier