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chlorophyll liquid
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.01avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£224K£224K/yr · 241K searches
Review moat
Okay2,191.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.57–£20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-20.9%90-day search growth — must beat 0% to launch