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59

cedarwood moth repellent

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 77Conversion 83Competition 48Returns 99Price range 57Avg price 39Brand share 49Review moat 42Quality gap 75

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Growth

Great+64.7%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.91–£28.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,343.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.68

avg listing price — sweet spot $15–$100

Market size

Bad£73K

£73K/yr · 77K searches