44
cat candle
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good855.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.75–£22.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.12avg listing price — sweet spot $15–$100
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 62K searches