40
cane
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,526.94avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.99–£20.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 116K searches