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46

candida treatment

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A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 21Conversion 61Competition 37Returns 100Price range 51Avg price 54Brand share 60Review moat 42Quality gap 60

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.44

avg listing price — sweet spot $15–$100

Price range

Good£6.08–£24.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,337.86

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Market size

Bad£45K

£45K/yr · 68K searches