60
bondage
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great111.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.37avg listing price — sweet spot $15–$100
Price range
Good£3.15–£32.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£336K£336K/yr · 1.3M searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.1%90-day search growth — must beat 0% to launch