40
blocked nose relief
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 205K searches
Review moat
Bad5,387.42avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.85–£8.05cheapest to priciest tracked listing — scored on the share inside $15–$100