57
big dildo
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible75.71avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£19.06avg listing price — sweet spot $15–$100
Price range
Great£9.59–£53.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 324K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier