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baby cold relief
Skip itSoft demand (-64.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Market size
Good£311K£311K/yr · 325K searches
Review moat
Okay3,107.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.39avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-64.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.04–£8.05cheapest to priciest tracked listing — scored on the share inside $15–$100