51
alpha gpc
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible48avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.01avg listing price — sweet spot $15–$100
Price range
Good£6.29–£29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£86K£86K/yr · 51K searches
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf