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agnus castus

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Soft demand (-30.1% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 10Conversion 90Competition 15Returns 100Price range 51Avg price 44Brand share 30Review moat 88Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great245.62

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.33–£25.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.33

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad£55K

£55K/yr · 45K searches

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch