63
adult bib
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great216.61avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.51–£22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£200K£200K/yr · 327K searches
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand