60
adjustable table
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Avg price
Incredible£36.51avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good818.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£11.97–£138.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£110K£110K/yr · 223K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand