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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 20Conversion 86Competition 19Returns 96Price range 82Avg price 82Brand share 10Review moat 49Quality gap 33

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.91

avg listing price — sweet spot $15–$100

Price range

Great£8.33–£47.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£338K

£338K/yr · 193K searches

Review moat

Okay1,638

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand