71
salad bowl
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great437.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.08avg listing price — sweet spot $15–$100
Growth
Good+54.0%90-day search growth — must beat 0% to launch
Price range
Good£1.42–£32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£254K£254K/yr · 345K searches