59
duster
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.7M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,968.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Price range
Bad£3.21–£11.34cheapest to priciest tracked listing — scored on the share inside $15–$100