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bin bags
Launch itA $3.4M/yr market growing +4.0% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£3.4M£3.4M/yr · 2.6M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,051.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.73avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100