59
red nose day 2026
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great118.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£1.87–£58.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£420K£420K/yr · 1.1M searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.29avg listing price — sweet spot $15–$100
Growth
Bad-99.6%90-day search growth — must beat 0% to launch