45
usb heated blanket
Skip itSoft demand (-72.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£30.43avg listing price — sweet spot $15–$100
Price range
Great£5.55–£67.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Bad4,919.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£25K£25K/yr · 282K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-72.3%90-day search growth — must beat 0% to launch
Signals Quality Gap