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gelli plate
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£19.54avg listing price — sweet spot $15–$100
Price range
Good£7.66–£34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,309.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£103K£103K/yr · 110K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch