42
z fold 3 case
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good527.63avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Price range
Good£5.85–£24.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 34K searches
Signals Quality Gap