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xros 3 pods
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good614.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Growth
Bad-37.7%90-day search growth — must beat 0% to launch
Market size
Bad£12K£12K/yr · 10K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.06–£7.66cheapest to priciest tracked listing — scored on the share inside $15–$100