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Prices mostly outside the sweet spot ($3.91–$11.22) — this niche doesn't clear our bar today.

Market size 27Growth 12Conversion 96Competition 31Returns 62Price range 0Avg price 15Brand share 59Review moat 83Quality gap 53

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great331.56

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£113K

£113K/yr · 149K searches

Avg price

Bad£5.33

avg listing price — sweet spot $15–$100

Growth

Bad-25.6%

90-day search growth — must beat 0% to launch

Price range

Bad£3.91–£11.22

cheapest to priciest tracked listing — scored on the share inside $15–$100