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Worth a lookShows beatable incumbent ratings (4.2★), but a small market ($57K/yr) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£15.08avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£0.40–£30.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,557.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 56K searches