50
voopoo argus
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great134.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.24avg listing price — sweet spot $15–$100
Price range
Good£6.10–£34.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Market size
Okay£108K£108K/yr · 214K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap