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virgin remote control
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Review moat
Great320.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Price range
Okay£9.23–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£188K£188K/yr · 64K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals Low Review Barrier