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usb plug
Launch itA $2.3M/yr market growing +0.7% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£2.3M£2.3M/yr · 2.5M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay3,145.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.28avg listing price — sweet spot $15–$100
Price range
Bad£3.58–£10.14cheapest to priciest tracked listing — scored on the share inside $15–$100