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Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great230.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great£72.63avg listing price — sweet spot $15–$100
Price range
Okay£0.42–£215.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£178K£178K/yr · 81K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand