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uk to india plug adapter
Skip itSoft demand (-58.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Review moat
Great449.06avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay£238K£238K/yr · 163K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Price range
Okay£5.36–£19.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-58.9%90-day search growth — must beat 0% to launch