44
tv dvd combi
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great446.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£121.62avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad£73.26–£203.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£71K£71K/yr · 69K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price