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south africa plug adapter
Skip itSoft demand (-42.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great287.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay£251K£251K/yr · 107K searches
Price range
Okay£5.34–£23.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.97avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier